“Why I Ride” Testimonials

Drive a little less—Loretta Moore


Growing up in the Rocky Mountains of Alberta, British Columbia, Moore always had a bicycle. Her favorite was a purple banana-seat bike that, incidentally, her dad ran over twice with his pickup truck—mainly because she usually left her bike in front of his truck. Then she took up mountain biking. She loved the downhill rush of fast, technical riding. Her 12th grade class trip was a 450 kilometer road ride from Jasper to Lake Louise and onto Radium Hot Springs.

Here in Davis, Loretta Moore pours her heart and soul into her job as the Program Coordinator for the City of Davis’s “Street Smarts/Safe Routes to School” program. Moore is a certified League Cycling Instructor (LCI); the LCI’s role is to help people feel more secure about getting on a bike, to create the mindset that bikes should be treated as vehicles, and to make sure that people know how to ride their bikes safely and legally. Her programs are creative, integrative and collaborative.

Moore commutes to work most days. Her family of four—husband Jason Wingo and sons Mile (14) and Nolan (10)—has a truck and 11 bicycles. “Most kids are thrown in a car and passengered around,” Moore said. “Cycling or walking to school gives your child travel independence—navigating, being more aware of surroundings, even using public transportation, and understanding maps—which ends up helping them a lot when they leave home; navigating their way in new places isn’t as stressful.”

Loretta's Family

Moore coordinates the “active4.me” opt-in barcode scanning program, developed by Davisite Tim Starbuck, for kindergarteners through sixth graders, and implemented by Volunteer Champions at each school site. Each child has a barcode tag that a Champion scans when the student arrives at school. The parents then receive a text or email confirming their child arrived safely. Kids that participate in the scanning program also get prizes for their efforts. Additionally, Moore is hoping to implement a student-run active4.me program for junior high and high school students.

May 9 marked Bike to School Day, created by Moore, with prizes awarded to the school with the most students scanned. The winner was Willett Elementary; and the prize was a Fat Face popsicle party, with Fat Face providing their cool confections at cost.

Bike Rodeo - Slow Race

“We’re so fortunate to live in Davis, a community designed for people to bike to school. It’s a great opportunity. There’s no better place to live! Biking to school is so easy. If you can’t bike to school, you can park two blocks from school and walk. The point is to drive a little less and, by doing so, keep the roads safer for our kids.”